Marcela Bonafé

As a Communications Specialist at TBAuctions, the leading corporate entity behind B2B auction houses across Europe, I focus on driving employee engagement and strengthening brand presence through strategic communications, both externally and internally.

I create engaging content for internal platforms such as SharePoint, Teams and Viva Engage, and develop external content for LinkedIn, YouTube and our corporate website – all in a variety of formats. I also help to promote TBAuctions’ involvement in global events, support all communications efforts and contribute to newsroom updates.

As Content and Community Manager at Scanderra, a global marketing and sourcing partner for leading European dental care brands in the FMCG industry, I led the development and execution of content strategies that aligned with the company’s brand objectives. My role was instrumental in driving digital engagement, optimising marketing campaigns and fostering community growth across multiple platforms.

Key achievements:

• Successfully established and scaled social media presence, significantly boosting engagement rates.
• Implemented digital strategies that contributed to increased sales and brand visibility

As a Marketing Intern at Scanderra, I gained hands-on experience in content creation and community engagement for three of the company’s key brands. I played an active role in developing strategic multimedia content and driving audience engagement to enhance brand visibility and sales.

As a Marketing and Communications Intern at Net&Buy, a global network for sustainable, borderless shopping, I worked with cross-functional teams to create engaging content for social media and blogs, while contributing to brand messaging and storytelling. I supported the development of communications materials such as press releases, newsletters and internal communications, tailoring messages for different audiences.

Key achievements:

• Built and maintained the platform’s website database, ensuring it was accurate, up-to-date and easy to navigate.

As a Freelance Content Producer for EF, an international education company specialising in language learning, travel, cultural exchange and academic programmes, I created a dynamic YouTube series about exchange programmes. I managed the entire production process, from scripting and presentation to video editing, ensuring that the content was engaging and visually appealing.

Key achievement:

• The video series is the most viewed content on EF Brasil’s YouTube channel.

As a Freelance Interviewer for Agencia Febre, a leading Brazilian PR agency in the audiovisual market, I prepared and conducted interviews with actors, directors, producers and other creatives involved in Globo Filmes productions.

Key achievement:

• The interview material was successfully used for press releases and social media content, significantly increasing the visibility of the productions.

At Atomica, a Brazilian media relations and influencer marketing agency, I wrote press releases and communications materials, helped plan and run press conferences, and managed relationships with journalists and influencers to secure media coverage. I also tracked and reported on the results of media efforts.

Key achievement:

• Supported all PR efforts for HBO during the final season of Game of Thrones, contributing to the success of the campaign.

As a Freelance Reporter for Capricho, the largest teen news site in Latin America, I wrote and edited news articles, features and multimedia content for the website’s lifestyle section. I covered events in the entertainment industry and produced related content. I also wrote an exclusive weekly blog about exchange programmes directly from Montréal.

During my internship at Capricho, the largest teen news outlet in Latin America, I proactively wrote and edited news articles, features and multimedia content for the lifestyle section, conducted interviews with artists and developed strategies to drive community engagement. I also scripted and presented a weekly live programme on Facebook.